By Marshall
Newspapers will have to adapt to social media to survive and thrive in the future. Luckily, it seems that some social media tools have adapted to newspapers as well. Twitter is the best example. It’s a rapidly growing microbloging site where people write one-liners to share links and ideas. What could be more perfect for newspapers? There is just enough room for a headline and a link to a story.
Most major mass media outlets have jumped on board, including the New York Times, NPR, BBC, Anderson Cooper, and many more. It’s great to see. And as a media consumer, I find it’s amazingly convenient to get real-time, yet unobtrusive updates from my favorite news sources. I’ve noticed, however, that most of these news organizations could greatly improve their Twitter effectiveness by writing better headlines.
